Home > Magazines > My Fashion-Ethiopia’s New Fashion and Life Style Magazine

My Fashion-Ethiopia’s New Fashion and Life Style Magazine

Take a look at the newly launched Ethiopia’s life style magazine, My Fashion, and you’ll come across as diverse issues as tons of fashionable pictures, helpful hints on modern hair dressing and eliminating body odor, interview with Ethiopian young music sensation, Zeritu Kebede, a Ferenj’s observation on Ethiopian’s way of eating with hands and even what the Chief Executive Officer (CEO) of Ethiopian Airlines day look like The stark contrasts between pictures of scantily clad dressed young women and a number of articles by serious writers seem odd, but purposeful. It is intended to be inclusive of and welcoming to all people.

‘It is not all about clothes; it’s got a whole lot about other stuff that is not just about image. It’s got issues on human relations, diet and fitness, sports and IT tips. So it’s got something for everybody. There’s something for the fashion conscious, there’s something for the serious minded’ Selome Lagesse, Magazine’s Managing Director told this writer.

Selome, who states she is neither a model nor a fashion designer, had an all-time yearning to establish a fashion magazine. ‘While I was around 14 attending high school in American Mission, I had developed a passion for fashion. The senior girls used to bring various magazines like Vogue and I used to enjoy looking at the glossy pages. So My Fashion is a dream come true.’

Written in English, on all-color out and glossy paper My Fashion is aimed at a relatively privileged Addis Women and men and it already proved to have tremendous appeal to such audience. Their debut issues managed to have 5,000 copies sales.

While western fashion magazines such as Vogue and Cosmopolitan are available in Addis, they are expensive and sometimes hard for Ethiopia women to identify with.

Selome says that My Fashion is an entertaining Magazine aimed at showcasing Ethiopian fashion and brining Ethiopian women close to the world without losing their cultural heritage.

Asked if there is anything called Ethiopia fashion, Selome shot back smilingly, ‘Why not? We have beautiful tilet, dresses, traditional fabric and embroidery. Ethiopia is one of the few countries in touch with its handcrafted techniques, unique hair styling and diverse cultural heritage.’

The magazine captures the flavor of a middle class Addisers and uses models from that setting to give the fashion spread an authentic feel and a distinctive look.

‘We want to feature many designers in each edition, so that we would appeal to the test of everybody. In the first issue we used the shops like Miki’s, Lady Shop that bring in stylish clothes, in the second issue we have decided to give local designers, the Ras Africa brand designer, Osman and the Dohann brand designer Hanna their chance. So just in that respect, readers will have a very rich sense of fashion that can appeal to different people in the country.’ says Selome.

Asked what some of the challenges involved in doing a magazine like My Fashion, she said that the first challenge the cost associated with printing. “Printing a glossy and art-paper magazine is very expensive, especially when it is printed abroad. While the production cost is around 38 Birr, we are selling it only with 10 Birr. So we are putting high investment. But advertisement will come as people get to know it and be confident in the quality or print, content and quality of editorial.

Asked what people’s reaction was, the Managing Director says ‘ People loved the magazines. The replies we have received so far are heartening. It is something that I’m taking just in my stride because it’s a lot of hard work and I feel very privileged to do it. We would improve by collecting people’s feedback. We would be more resilient in whatever circumstances.’

Selome has ambitious plans to change people’s negative attitude towards models and to start a model institute so that Ethiopian models can be trained and then go on to take advantage of the business opportunities.’

Some of the people we have approached to tell us what they think of the magazine have mixed reactions.

Hikmu Nuru, a hijab wearing young Muslim, who works in a bookshop, says she liked that magazine and added, ‘I am glad now we have our fashion magazines. It is full of fashion items. The clothes are sometimes ugly. The movie and the music review are informative and fun.’

Samson Wondimu, a young man who works for Save the Children, was critical and wondered if Ethiopia is becoming like India, where they have a version of everything western. It seems an imitation of the worst type ‘, he insisted.

Meron Belay, a secretary in a private firm was taken aback by the content. “I saw the magazine, I felt a little bit uncomfortable in looking at it, and I was expecting it to be a little bit more conservative”.

Selome says they respect and accept all the comments they get from the public and strives hard to make s My Fashion an East African magazine and eventually reach the continent

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Categories: Magazines
  1. Rediet Abiy
    June 9, 2006 at 1:17 pm

    Hey man you are doing a good job and i think Solome should pay you some money just kidding. I love the way you took different peoples perspectives so keep it up.


  2. ab
    June 11, 2006 at 2:40 pm

    Keep up the good work!
    I know there is more to come.

  3. Getnet Melaku
    June 12, 2006 at 7:08 am

    This is a show, not of any substances.

  4. Mamitu
    June 12, 2006 at 2:59 pm

    I don’t think there will be market for such magazine in this country.I know people who have tried it before.They didn’t make it.
    Even those afford don’t bother to read.keep trying ,all the same.

  5. Anonym
    June 12, 2006 at 5:00 pm

    Wearing faschinable clothes, echoing foreign slogans and wearing sexy pants would make today’s girls look hot but not liberated.Liberation is in the mind.

  6. addis aleme
    June 27, 2006 at 3:43 pm

    Keep up the good work!

    Thank You

  7. June 30, 2006 at 3:12 pm

    they don’t per chance have a website do they? I know there are many Ethiopians here in the U.S. that would enjoy a magazine like this, as well as many Americans that could use the education of seeing the vast diversity Ethiopia has to offer.


  8. Arefaynie
    July 3, 2006 at 8:19 am

    Hi, Avery,thanks for writing.Yes ,they have a website.Check this out.

  9. Ruti
    August 7, 2006 at 8:01 pm

    Be original! You don’t have to copy the contents and style of COSMOPOLITAN MAGAZINE or other magazines that are published here in North America. I think your job is easy because you are not doing it yourself. First of all, your website including your magazine layouts and the content are mimicking of other people’s hard work. The only thing that you are doing is pointing the contents to Ethiopian people. Watch out, you might get sued. Please don’t insult the intelligence of Ethiopian people that reside in Ethiopia. Just because they are not exposed to certain things, that doesn’t mean they are not going to find out that you are a COPY CAT.

  10. August 9, 2006 at 11:55 am

    I love it …I love it…I love it!!!

    Who cares what “They” say anyway!? KEEP DOING YOUR THING!

    It’s just sad to see some of us not having an encourging thing to say for a good hard work that someone did. Let’s motivate than dissing them..ayiiiiiiii endew ye habesha neger

  11. kkk
    September 24, 2006 at 6:30 pm

    What you are doing is excellent! Do not get frustrated.
    Do not wait for the blessing of these dishwashers, taxi driver Ethiopians in America. They know nothing other than saying, “what’s up”.
    Listen to me _you should learn from different magazines abroad .After all there is nothing under the sun.

  12. selam smiley
    October 15, 2006 at 3:54 pm

    i my self was so turn out with the magazine ,i love the colour and the content ,it is a very interesting start i love it ,so now will u accept a talent of writeing in love ,friend ship,and etc well i am the one.give me a chance . i love my fashion ,it is so cool to see our traditional cloths on air ,the models are touchin. i have my own paper desigin. keep up ok .

  13. November 24, 2006 at 11:49 am

    UP there I am new For u
    so pleas How could i subscribe to your mailing list.

    Bakachiw help

  14. lilly
    November 26, 2006 at 5:11 pm

    hi pepl i do not agree with the ones who said that there wont be market for such magazine in this country ,i honestly don’t .
    so i say keep it up!
    and i don’t think ur models are fit enough so try to work on that otherwise u guys r about to make history so again KEEP IT UP

  15. mike
    December 31, 2006 at 2:33 am

    this the best mag that ethiopia has seen in a long time . i hope that u will continue with this standard and with this very in couageing vision

  16. ab
    January 9, 2007 at 10:18 am

    i my self was so turn out with the magazine ,i love the colour and the content ,it is a very interesting start i love it ,so now will u accept a talent of writeing in love ,friend ship,and etc well i am the one.give me a chance . i love my fashion ,it is so cool to see our traditional cloths on air ,the models are touchin. i have my own paper desigin. keep up ok .

  17. mimi
    January 15, 2007 at 6:49 am

    my two friends and I want to write articles monthly about women and publish it in your megazine.

    Can you please tell us how we can contact you and explain to us in detail of what is expected of us and your megazine.

  18. ISAIAH
    January 15, 2007 at 1:05 pm

    iT IS QUITE CLEAR FOR ANYONE WHO HAVE HAD A CHANCE TO SEE THE MAGAZINE THAT IT IS A REMARKABLE WORK. One can tell the energy, vision and risk taken to embark on such an interesting piece. Starting from the pictures, apperance, and the will to face issues regarded as taboos in our culture… anyways it is really a hardcore magazine. But.. more articles are needed and the website needs total working out.
    It is also advisable to meet timelines.
    For those who beleive this is merely a copy of western tradition, and i have come across people who think like that, we cannot really live forever appreciating and holding tight to what we just have only. Being inspired by the good stuff is always good. It is replacing what you have with a totally differnt culture that is not helpful. But this…well i don’t care if it is inspired from the amazon desert so long as it is something nice And really it is.

  19. February 22, 2007 at 7:36 am

    beautiful online information center. greatest work thanks

  20. surafel
    March 26, 2007 at 11:28 am

    this is the best amazing magazin i ever seen.

  21. selamu
    April 26, 2007 at 4:50 pm

    It’s cool, keep it up guy’s.
    How we can get the magazines?Please responed.

    With love

  22. Dawit Girma
    May 3, 2007 at 12:05 pm

    you guys are doin a nice job. l really like it.
    Keep it up!

  23. Yeshi
    June 9, 2007 at 6:55 am

    how do I get the magazine, somebody told me how good it is, please post it on your we, so I can subscribe it from U.S.

  24. Hiled
    July 28, 2007 at 5:03 am

    Well,to begin with you havebrought the real life now. Any ethiopian can wear there cultural clothes anywhere,anytime.and you have made it more comfertable and out going.All I can say is keep it up.And at last why isn’t your megazin in Ethiopian Air Lines?

  25. amsal
    August 6, 2007 at 11:10 am

    I really like it and very interesting, plz keep with it’s standard and more fantacy.

  26. Ermias Mesganaw
    August 13, 2007 at 10:17 pm

    It’s cool you wrot about i like the articls
    if you can please tell me the Solome Address

  27. mruniversity
    August 28, 2007 at 2:37 pm

    is nice to feature Ethiopian cultures. Ethiopia being a country of rich ways of life and untapped resources is waiting curious minds and the capable to promote it and market it.
    Bu and but…one has to be very careful when dealing with cultures of this diversified society as well as self-conscious ones.
    hope u succeed!

  28. Seare
    September 26, 2007 at 11:32 am

    wey teamr grum megazin ybel …..ybel ……….grum …grum
    ketslulu ftuwtuw eye zeblekum
    natatkum adnakit S.

  29. Selome Girma
    October 12, 2007 at 5:22 am

    I used to be in the fashion industry, mainly as a model and I think fashion is an ongoing sense of refinement, a revolving door of style from different eras and designers. So, I think what u are doing caters very well to our Ethiopian society back home, because today’s woman as well as the women before us have a sense of identity, style, elegance and they would very much would like to be embraced from a magazine’s standpoint that showcases these elements and are readily available to them. I will be the first to congratulate you in good faith that you are pursuing your dreams and soon you shall achieve it. Keep informed in your progress. P.S. Decipher between being objectively critiqued as opposed to the haters!!!!

  30. Selome Girma
    October 12, 2007 at 5:29 am

    Also, could u include the pertinent information regarding your magazine e.g. website, telephone number and point of contact…I am really interested for various reasons. Txs!

  31. samia
    October 22, 2007 at 11:37 pm

    Solome you magazine is horrible. Please next time you come here don’t try to promote it because you will embarrass yourself, your famous husband and all Ethiopian people. My advice to you is
    1. DON’T COPY style from other magazines. 2. Find good models because we don’t want to see bitch looking girls 3. Make it more traditional

  32. December 11, 2007 at 1:41 pm

    how con i prave my love

  33. samuel
    January 9, 2008 at 12:32 pm

    hi iam samuel ilive in tigray mekell.

  34. March 3, 2008 at 2:25 pm

    I think. We all have some real problems! I observe that, we think that we knew everything and we don’t even know how to give opinion. This is embarrassing!!!

    People, we should know about something here. We all Ethiopians have a lot of Art, cultures and history. Amazingly, we all agree about it. But, we’re always discourage when someone try to reflect our cultures and history in different ways.
    I agree. My fashion is a different magazine, you know why? It because, they are trying to apply the magazine designing ethics!! That’s it!! Maybe, we think. They should put our flag in the front page or some the usual Ethiopian traditional close or boring printing. Trust me it doesn’t work like that. Everybody wants to see different things all the time. Some people say “this is easy work and they just copy some foreign country magazine”. People, of course, it’s always better if we put something special in everything. But, in my opinion, coping good stuffs from foreign country, I find it intelligent. Besides, that’s why people liked it.

    Remember, Magazine is not one person effort, it’s a team work! So let just think positive and encourage this people to make something better for tomorrow people!!

  35. March 6, 2008 at 9:41 am

    Wow I really like what u concern about your country in Culture Fashion, Music as well as Modern way of life its cool keep it more and more …..

  36. August 2, 2008 at 9:59 am

    Nice Magazine! Im a huge fan. Keep up the good work!

  37. Kiya Fiker
    August 26, 2008 at 8:08 am

    I love this magazine it is quit interesting …..The pic are nice and the issue are so interesting woow good job

  38. Beti ki.
    October 8, 2008 at 6:38 am

    Wow! You are doing a good job. I really like the articles and layout design; it is terrific. So keep it up!

  39. Lisan Y
    December 15, 2008 at 1:15 pm

    Iam very like you by this job.
    Ilove you

  40. Dinknesh B
    April 12, 2009 at 11:49 am

    hey ,i really think you are doing a really good job.This site will help a lot of people to see addis and what it can offer.Just keep up the good work.

  41. April 22, 2009 at 6:57 am

    I read your blog for a long time and should tell you that your articles always prove to be of a high value and quality for readers.

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